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By Richard Collins

An built-in research of the primary concerns in modern media coverage. Chapters concentrate on technological swap and its effect on cultural and political identities, the function of the cultural industries within the 'New economic climate' and the influence of ecu integration on nationwide associations - public carrier broadcasting particularly. simply because technological switch in broadcasting has enabled us to open up media markets, the form of media and of society has develop into extra internationally-oriented. certainly, smooth foreign media has acquired into query the very legitimacy of nationwide groups and ideologies. And it is a phenomenon whose maximum effect has been in Europe. those stories handle the way forward for public provider broadcasting and the facility of nationwide regulators to form trans-national media relationships. the writer takes an empirical method of research of those concerns, exploring media and conversation stories a great deal as a social technology.

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4 Lyotard stated ‘Knowledge in the form of an informational commodity indispensible to productive power is already, and will continue to be, a major – perhaps the major – stake in the worldwide 40 Television, Identity and Citizenship in the European Union competition for power. It is conceivable that the nation states will one day fight for control of information, just as they battled in the past for control over territory […] the mercantilisation of knowledge is bound to affect the privilege the nation-states have enjoyed, and still enjoy, with respect to the production and distribution of learning’ (Lyotard, 1984 p.

Is there a necessary trading off of social cohesion against the effective exercise of rights? Can a reconciliation between the exercise of rights and the enjoyment of social cohesion be contrived on an alternative basis, other than the national/modern congruence between polity and culture? And do the bundle of rights which constitute the patrimony of European citizens include a right (if right it be) to participation in a cultural collectivity of choice and to a share in a collective cultural identity?

Accordingly, in the EU context, Adam Smith’s ghost has overshadowed Jean Baptiste Colbert’s. The UK has succeeded because of the requirement for unanimity on matters such as audiovisual policy, which lie outside the provisions of the European treaties (with the qualified exception of the Maastricht Treaty). This – together with the coincidence of 43 Media and Identity in Contemporary Europe many UK interests with those of the great decider, Germany; Denmark’s obdurate resistance to increased Community powers in the cultural domain; and the naked economic interest of Luxembourg in liberalisation of European audiovisual markets – has been sufficient to ensure success for the UK – a success which requires only maintenance of the status quo – whereas France requires change to achieve its economic, political and cultural goals.

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