By Johan Fornas;Karin Becker;Erling Bjurstrom;Hillevi Ganetz
Encouraged through Walter Benjamin's classical Arcades venture , this ebook is a pioneering exploration of the interface among communique, buying and daily life. in line with a six-year research via over a dozen students on a particular web site, it analyzes the hyperlinks among strength, media and intake in modern city tradition. Illustrated with wealthy ethnographic element, eating Media scrutinizes 4 major media circuits--print media, media pictures, sound and movement, and machines--to investigate how media texts and applied sciences are chosen, bought and used. Exploring the kin among diverse media, the character of cultural citizenship and the ability kin of public area, it offers an ethnography of globalization and develops a brand new method of realizing media intake.
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Extra resources for Consuming Media: Communication, Shopping and Everyday Life
The photograph’s ability to ‘make strange’ what is familiar and known has clear advantages when exploring an everyday environment such as a shopping centre. The easily recognized mixture of objects and people that coexist in that space re-emerge in a new light. One notices details that one had not previously seen and discovers relationships between different phenomena of which one had been unaware. For the researcher, the photograph’s ability to ‘make strange’ one’s own perspective on a familiar environment can lead to a more nuanced and reflexive analysis of the field.
For example, reading a book received as a gift can be said to be part of a larger consumption process, even though it was the giver who bought the book (and probably didn’t read it). This means that although commodities, gifts and public goods involve separate logics for transferring objects between people, these three kinds of circuits frequently interlock, with commodities and thus consumption as a dominant form in capitalist societies. In this manner singular consumption acts are woven into complex chains of consumption, in which consuming acts in the narrow and primary sense are often combined with acts that are consumption in the intermediary sense, as gift acts and use of public goods that have once been commodities.
At the same time, it landed us in the middle of a paradox. On the one hand, it was all too clear that Solna Centre, like many other significant sites of late modernity, is a far cry from the traditional anthropological ideal of a small community, isolated from the surrounding world, where people share a common, autonomous culture. Indeed the characteristics that distinguish Solna Centre from this ideal are precisely the reasons we were drawn to the place. On the other hand, many of our research methods seemed to demand a kind of contact that was for the most part unattainable there.