Download Communications Toolkit: A Guide to Navigating Communications by Andrew J. Posey, R. Christine Hershey, Susan L. Wampler PDF

By Andrew J. Posey, R. Christine Hershey, Susan L. Wampler

"A finished source delivering useful details in almost each sector of communications in keeping with findings from nationwide qualitative and quantitative surveys of what nonprofits wish within the region of communications." (

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Be clear about who will oversee the work and serve as the key contact. Does this person have the authority to make critical decisions? If not, you’re setting yourself up for multiple revisions and/or work that upper management may not approve. , gathering facts and figures, providing an exact scope of services). org (in-depth nonprofit salary information) legally – bow out for any reason, incurring only the costs of work actually undertaken. com Remember, verbal agreements are binding contracts in many states.

When everyone zigs, it’s time to zag. Source: Why Bad Ads Happen to Good Causes – and How to Ensure They Won’t Happen to Yours, by Andy Goodman (designed and published by Cause Communications) To learn how to write effective print ads, download our first book, Why Bad Ads Happen to Good Causes, which is based on a 10-year Roper Starch study that examined the effectiveness of public service advertising. org.

YOUR ORGANIZATION’S mission and the research you’ve conducted are the starting points for developing your strategic communications plan. Ideally, your plan should be linked to your organization’s overall strategic direction. At the least, it must define your unique position in the market and frame your organization and its key issues in a way that resonates with your audiences. The indispensable first step to getting the things you want out of life is this: DECIDE what you want. ” Be specific. Which audience do you want to make aware of your organization – community leaders, those you want to serve, prospective donors?

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