Download Communication in Poultry Grower Relations: A Blueprint to by Larry Cole PhD PDF

By Larry Cole PhD

Addresses the turning out to be outdoor pressures from expanding govt rules, environmental matters, and burgeoning public curiosity in animal-rights matters that agriculture is at present dealing with.

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Additional info for Communication in Poultry Grower Relations: A Blueprint to Success

Sample text

There is too much to risk. In reality there is very little risk and much to gain. The traditional working relationship already includes fairly high levels of fear. The growers fear losing their contracts, and thus their revenue stream for their debt service. The companies fear organized activities by the growers that could force changes through legislation. In reality each party needs the other to guarantee success. However, allowing the fear to go unattended also allows it to take on a personality of its own.

A serious effort to keep everyone informed requires identifying the information to be shared and developing a mechanism to ensure that it is. An important objective will include identifying breakdowns in keeping each other informed, and determining to find a way to prevent interruptions in the communication process. 3. Now, as every level of employee looks up, they all see those employees who are working closer to the grower. Ultimately the grower is included. In effect, the working relationship with the grower is the most important entity on this organizational chart, followed by levels of management.

3. Using the input whenever possible. 4. Providing an explanation as to why the input is not used. The field service representative and the grower have excellent opportunities to establish respect for each other by asking and using each other’s input regarding flock management, such as Preparing the houses for chicks/poults. Adjusting waterers. Controlling temperature. Tending to flock health. Monitoring biosecurity control. Picking up birds. The bottom line is, Asking for input should be a guideline for every interaction.

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