By Dominic Strinati
An advent to Theories of pop culture is widely known as an immensely helpful textbook for college students taking classes within the significant theories of pop culture. Strinati offers a serious overview of the ways that those theories have attempted to appreciate and review pop culture in glossy societies. one of the theories and ideas the e-book introduces are: mann tradition, the Frankfurt tuition and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This re-creation presents clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the booklet.
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Additional info for An Introduction to Theories of Popular Culture, 2nd Edition
This minority may be the only hope Leavis holds out for the future, but she does not share MacDonald’s ambiguity about the influence that an intellectual avant-garde MASS CULTURE 19 can exercise. Her analysis is therefore instructive not only for what it says about what she sees as the debasing effect of mass culture upon literary standards, but also for its political response to this situation which involves a coherent theory of the role of an intellectual and elite avant-garde. So far this chapter has presented an outline of the theory of mass culture.
50–52). In his justly famous book The Uses of Literacy, first published in 1957 (a book which has been central to the development of the study of popular culture in Britain) Hoggart tried to document how the traditional and closely knit working-class community was being taken over by what he called ‘a shiny barbarism’. Writing about the background in which he grew up, he said his was not simply a critical attack upon mass culture and Americanisation, nor a statement of a particular set of preferences.
Leavis, for example, is said to have dismissed cinema as a serious cultural form, though MacDonald was prepared to count some examples of cinema, such as Eisenstein’s films, as art. Some jazz is now appreciated as art, though in the first half of the last century it was condemned as mass culture by mass culture theory and the Frankfurt School. Alfred Hitchcock made commercial films within the Hollywood system but has since been defined as an auteur, an original and creative genius. Early rock-’n’-roll records, once dismissed as mindless pap by music critics, are now accorded ‘classic’ status by changing critical standards.