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By Richard Jackson Harris

With this fourth variation of A Cognitive Psychology of Mass conversation, writer Richard Jackson Harris maintains his exam of the way our stories with media impact the way in which we collect wisdom concerning the global, and the way this information creates

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Because of the enormous amount of time we spend watching television, as well as the relatively greater amount of research on that medium, this book focuses, though not exclusively, on the TV as a transmitter of mass communication. Chapter 3 explores the issue of group portrayals in the media. The emphasis here is on how media portray various groups of people and what the effects of such presentations are. We see that media’ portrayal of groups may become a stereotyped reality in the minds of the public, especially in 15 A Cognitive Psychology of Mass Communication cases where the viewer has limited life experience with members of a particular group.

These effects are substantial but usually in interaction with other factors. Chapter 10 examines the character and effects of sexual content in media, looking at both mainstream media and pornography. The creation and 17 A Cognitive Psychology of Mass Communication transmission of sexual values through media, as well as the socialization in regard to sexuality and the behavioral effects of media sex, are addressed. Research on the effects of sexual violence, both in pornography and mainstream movies, is considered in some detail, pointing toward the conclusion that viewing sexual violence may be more damaging than viewing either sex or violence by itself.

We examine the cognitive view of advertising, with particular focus on the psychology of deceptive advertising. Next, the issue of subliminal advertising is discussed to see if it is possible to persuade viewers at subconscious level through subtle messages or embedded sexual figures in art work. Finally, we look at the emergence of advertising in new places, such as classrooms, websites, and entertainment programming, and for new products such as prescription drugs. Although we are concerned with children through most of the book.

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